BLOOMINGTON, MN, Dec. 17, 2014 – Marketing professionals now have a new way to showcase their expertise and set themselves apart thanks to the new American Marketing Association Professional Certified Marketer (AMA PCM®) qualification.
Candidates outside of the U.S. and Canada can now sit for the exam at test centers around the world through the AMA’s relationship with Professional Testing, Inc., a partner of global computer-based testing leader Pearson VUE. The AMA PCM Certification Exam was developed around the AMA PCM Body of Knowledge, a comprehensive outline of eight core domains from across the marketing spectrum, including Understanding and Targeting the Marketplace, Value Creation, and Marketing Communications.
David Cox, president of Professional Testing, Inc., said: “We are excited to support the American Marketing Association’s Professional Certified Marketer® credential. Our premier service model and unique relationship with Pearson VUE will provide the AMA and its stakeholders a partnership for continued growth.”
Russ Klein, chief executive officer of the AMA, said: “The marketing profession is more competitive than ever, and this new qualification offers those in the industry another way of standing out from the crowd by proving their knowledge and abilities in the field.”
Bob Whelan, managing director of Pearson VUE, said: “I am delighted that this partnership will offer marketing professionals the chance to stand out from the crowd, and candidates sitting for the exam will benefit from our extensive network of test centers around the globe.”
About Professional Testing, Inc.
Professional Testing, Inc. (www.proftesting.com), headquartered in Orlando, Florida, with offices in Tallahassee and the Metropolitan Washington D.C. area, is a full-service provider of assessment, evaluation, and certification services. Professional Testing provides effective, valid, fair, reliable, and legally defensible assessment and evaluation services, helping businesses, industries, professional associations, and licensure/certification agencies ensure that today's workforce is competent, and that the organizations administering the assessments are viable and credible.
About the American Marketing Association
The American Marketing Association (www.ama.org) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with more than 30,000 members who work, teach and study in the field of marketing across the globe. As the leading organization for marketers, the AMA is the trusted go-to resource for marketers and academics. It is counted on as the most credible marketing resource where members can stay relevant with knowledge, training and tools to enhance lifelong learning.