The Institute of Direct and Digital Marketing transforms exams from paper to computer-based with Pearson VUE

LONDON, UK, Sep. 24, 2018 – The Institute of Direct and Digital Marketing (IDM) has chosen Pearson VUE, the global leader in computer-based testing (CBT), to transform its marketing certification exams from pen-and-paper to CBT.

As part of the multi-year agreement, Pearson VUE will also deliver the exams via its network of more than 5,000 highly secure centres in 180 countries around the world. CBT delivery means that candidates have the convenience of booking exams on-demand either online or on the phone.

“We chose Pearson VUE to transform our exams because of the professional and highly secure assessment environment they offer our candidates all around the world,” said Jane Cave, managing director of the IDM. “This will also allow us to offer our students the convenience of typing over pen-and-paper, as well as making exams available across the globe through their network of assessment facilities.”

Matthew Poyiadgi, vice president Europe, the Middle East and Africa at Pearson VUE, said: “I am delighted that, through this new agreement with IDM, we can improve the lives and careers of marketing professionals around the world. This certification program gives digital marketers bigger opportunities to prove their abilities and remain current in a very sophisticated and dynamic specialist sector."

The IDM offers a portfolio of professional and post graduate level qualifications aimed at marketers. The exams take place three times per year.

About the Institute of Direct and Digital Marketing
Committed to helping every marketer be the best they can be, the IDM exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top. For 30 years, it’s been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today’s digital, direct and data marketers. Every IDM programme is designed and delivered by practising marketers, who know what it takes to succeed at the job, and dedicated to helping you succeed in yours. As a not-for-profit organisation, we pledge to continuously reinvest our profits back into Higher Education to find, develop and give the best career start to the next generation of marketing stars.

Media contact

Damien Fletcher
+44 (0)20 7010 2582