Transition communications

Even change for the better can be unsettling if not managed properly. Working to make sure your stakeholders have the information they need to confidently adjust to a new exam format or test delivery partner is core to our support. Months before launch, our seasoned marketing professionals begin working with you to develop the plan for communicating your programme’s transition.

More than an announcement

Pearson VUE goes beyond informing your stakeholders that change is coming. Our goal is to enhance your value proposition by focusing on how the transition will benefit each audience.

Our on-boarding process includes developing communications for:

  • Candidates
  • Employers
  • Public
  • Educators, trainers
  • Regulators, government

Communication vehicles that lead to a successful transition:

  • Benefits messaging
  • Frequently asked questions (FAQ) document
  • Public relations activities
  • Newsletter content and support
  • Publicity to Pearson VUE test centre network
  • Your programme’s web landing page with complete transition info and latest updates

Our marketing communications team is an extension of your team. From getting to know your stakeholders to producing effective transition communications, and all the steps in between, we’ll work with you to inform, instruct and inspire.

Ask a question

We welcome your questions. Use our online form to contact a business development representative in your region of the world.